THE HUB: Fine jewelry finds a niche at Argento Laraine

Jayson and Krista Argento opened Argento Laraine Fine Jewelry at 135 Talcott Road in Williston. (Observer courtesy photo)

By Luke Baynes

Observer staff

Williston’s newest business is called Argento Laraine Fine Jewelry—with the emphasis on the fine.

“We only sell precious metals and fine gemstones and diamonds,” said co-owner Krista Laraine Argento. “We don’t sell any lab-created stones. We don’t sell any industrial grade diamonds. My goal is to have everything top quality, even in the gemstones or smaller pieces.”

Argento Laraine Fine Jewelry opened Dec. 12 at 135 Talcott Road. It is Williston’s only fine jewelry store.

“I figured it was a huge untapped market,” Krista Argento said. “A lot of people from surrounding towns come here to work and to shop and eat.”

Krista Argento, who ran an Essex-based home jewelry business for the past year and a half, is also an accomplished actress. She met her husband and store co-owner Jayson Argento during production of his supernatural thriller “Cthulhu Chronicles,” which co-starred the future couple.

Jayson Argento, also a photographer and lead singer in the local ’80s cover band PleasureDome, suggested that the as yet unfinished design of the store will be an amalgamation of the cinematic and jewelry arts.

“One of the top things we want to do is make it an old Hollywood sort of feel, and one of the things we came up with is putting up a big movie screen and running classic movies,” he said.

Krista, who cited the bejeweled Hollywood classics “Gentlemen Prefer Blondes” and “Breakfast at Tiffany’s” as personal favorites, said her filmic tastes have informed her store inventory.

“I really like a vintage feel for my pieces,” she said. “I have a line of all solid, die-struck platinum made by this incredible company, Whitehouse Brothers, who recreate antique platinum mountings from the ’20s and ’30s, and they’re so fine and all hand-done.”

While the selection of rings, earrings and necklaces at Argento Laraine range in price from $100 to $20,000, Krista said the common denominator of the business is that she wouldn’t put anything on display that she wouldn’t wear herself.

“I hand select everything,” she said. “I won’t put anything in the case that I think looks tacky or isn’t up to par for what I would like for myself.”