Paper Peddler doubles in size at Maple Tree Place (10/22/09)

Oct. 22, 2009

By Tim Simard

Observer staff

A local card and gift store in Maple Tree Place has recently grown bigger. The Paper Peddler, located on Connor Way, doubled the size of its retail location when it expanded into a vacant space next door.

Paper Peddler owner Kathie Cooke said the expansion is part of an effort to offer more gift lines to customers in Williston and the Champlain Valley.

“In order to do that, we needed more space,” Cooke said.

Space became available last March when the Vitamin Connection left Maple Tree Place. Cooke said she thought about adding that space for her store for several months before she approached Maple Tree Place management with the idea. The expansion was completed early this month.

“We really wanted to get it done before the holidays,” Cooke said.

The store now encompasses roughly 1,500 square feet of retail space, Cooke said. The new section allows for an expanded line of Vera Bradley handbags as well as a new line of Chamilia beads and jewelry. Cooke said she hopes to add more product lines based on customer suggestions.

Cooke said business has been strong despite the economic recession and she credits a strong customer base as well as an influx of new customers. She said she tries to be exclusive in the products she carries, whether it’s local or national items. Doing so, Cooke said, makes the Paper Peddler a destination store of sorts.

“I want us to be something more than just the ‘store next door,’” Cooke said.