October 20, 2014

CY reports parent attitude shift

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Connecting Youth recently announced highlights of a web survey it conducted with Chittenden South Supervisory Union parents over the summer as part of a grant study with the Vermont Department of Health.

The survey was part of a project aimed at addressing underage drinking. The project includes a parent social marketing campaign called “Lead by Example,” which aims to raise awareness about the consequences of underage drinking, the effects of alcohol use on adolescent brain development and positive parenting strategies to prevent teen alcohol use.

During the campaign, CY reported a slight shift in key parental attitudes and behaviors around underage drinking, including:

Parents who disagreed with the statement “Allowing use at home teaches teens to drink responsibly” went from 56 percent in 2009 to 68 percent in 2012.

Parents who disagreed with the statement “It is OK for people under the age of 21 to drink alcohol” went from 63 percent in 2009 to 75 percent in 2012.

Parents who said they would never allow their teen to drink alcohol at home went from 50 percent in 2009 to 57 percent in 2012.

Parents who said they were “aware of the legal penalties around serving alcohol to minors” went from 74 percent in 2009 to 83 percent in 2012.

For more information or to get involved, contact CY Program Director Christine Lloyd-Newberry at 802-383-1230 or [email protected]

—Observer staff report

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