The Champlain Valley Agency on Aging, a nonprofit organization that since 1974 has served aging Vermonters in Addison, Chittenden, Franklin and Grand Isle counties with support services, has rebranded itself.
The new organization name, Age Well, will share the same mission, one of support and guidance that “inspires community to embrace aging with confidence,” according to a press release by the organization.
CVAA, now Age Well, is the largest Meals on Wheels provider in Vermont, and has delivered over 9 million meals, provided nutrition and care coordination services to over 50,000 people and responded to over 250,000 calls through a senior helpline.
The rebranding was part of an organization-wide initiative to better align the needs of today’s seniors with the expansion of their programs, the organization’s CEO Mike Hall said.
“As the seniors we serve – their lives, their needs, their expectations – have evolved, so too has CVAA changed. The time has come to reflect this evolution in our name and our strategic focus.”
The new title, Age Well, “expresses the belief that people should embrace the aging process, entering their later years with determination, grace, and spirit,” the release stated. Hall added, “Age Well is committed to helping seniors thrive, not just survive.”
One facet of the change, which took place over a 14-month period, is to also pointing out the “careful attention to health and wellness” required to thrive. The organization will put added focus on monitoring health status and connecting individuals with support to delay the onset of chronic disease and keep them living at home.
Currently, there are over 40,000 Vermont seniors living alone, in or near poverty, the organization noted. More than half are threatened by hunger and isolation. “Age Well’s staff is committed to reducing barriers by providing access to healthy meals, in-home care and community resources,” the release said.
While most of Age Well’s services are free, the nonprofit noted that gifts and donations continued to be vital to the organization’s ongoing mission.
To learn more about Age Well, call 865-0360 or visit agewellvt.org.