By Phyl Newbeck
There’s a new way to get in shape in Williston. The husband-wife team of Hans and Nicole Dyhrman have just opened PULSE Cycling / Studio in Blair Park.
They are both avid athletes. Nicole Dyhrman, a native Vermonter, attended the Green Mountain Valley School and was a Division I ski racer for Colby College. Hans Dyhrman, a Seattle native, is a former bicycle racer and ski instructor. The two Williston residents are hoping their passion for athletics will be passed on to those who visit their studio.
Opening a new business is a leap of faith, but for Nicole Dyhrman, it’s more exciting than frightening.
“We have such passion that it’s really exciting to be able to do this,” she said. “There are always risks to be had but I feel strongly that there are enough people who will love what we have to offer.”
The pair bring business backgrounds to the table. A mother of two, Nicole Dyhrman’s background includes both for profit and non-profit businesses. After starting her career in the ski industry, she worked with Special Olympics Vermont and then spent more than five years in the marketing department for Keurig Green Mountain Coffee. Hans Dyhrman has an MBA from the University of Vermont and has also worked in the ski industry. He is the founder of a management and consulting firm and currently works at Keurig Green Mountain Coffee.
Nicole Dyhrman recognizes that there are a number of physical fitness facilities in Vermont which offer spinning, but she is confident she and her husband will be able to attract some local clientele to the studio.
“We focus on a quality experience for riders with instructors who are certified,” she said. “You can work out without having to drive downtown.” She added that she believes the Vermont localvore instinct will extend to PULSE.
PULSE Cycling / Studio opened on July 18, and Nicole Dyhrman said they are right on target in terms of attendance. They expected the summer months to be slow because people are spending more time outside and because the studio is located in a large office building with no major road frontage. To help bring in more people, they are currently offering a free first class to newcomers who register online.
The studio currently offers 13 weekly classes with a mix of times ranging from early mornings to lunchtime and evenings. The Dyhrmans expect to expand to 30 classes as word gets out about the studio and as the weather changes and people begin to seek indoor activities.
“What we’ve done so far is choose a variety of days and times that we think will work for a bulk of people,” Nicole Dyhrman said, “and we’ll adjust based on what we learn from others who are interested. We’ll be flexible.” At this juncture, Nicole and Hans Dyhrman are the only instructors, but more will be added if the studio expands its hours.
Most classes run 45 or 55 minutes, but there is a 35-minute introductory class that spends more time upfront getting riders comfortable on their bikes and introducing them to the moves. Background music is generally upbeat and motivating, but Nicole Dyhrman hopes to add some themed classes that feature a particular era or genre of music.
Dyhrman said biking is great exercise for everyone.
“Biking is one of the few fitness opportunities that is low-impact,” said Nicole Dyhrman. “People of all fitness levels and experiences can be on a bike. An experienced athlete can be in the same class as someone who hasn’t worked out much because the bike is in your control. It’s fun for people to know that the pressure is off and they can go at their own speed.”
PULSE Cycling / Studio is located at 600 Blair Park, Suite 120 in Williston. For more information, visit www.PulseCyclingStudio.com.